7 A2P SMS Tips

A2P SMS is a highly effective communication channel that enables businesses to send texts directly to their customers from their applications. With the ability to remind people about anything from booked trains to product promotions, here are seven A2P SMS tips to get the most from your messages.

Clarity

Keep your message clear, concise, and straightforward. The message should be easily read and understood, with a specific purpose or call-to-action.

Timing

Know your user base and be mindful of timing to avoid sending messages during inconvenient hours. It’s important for people to receive messages during normal hours – not early in the morning or late at night, as this could disturb their sleep or daily routine.

Personalization

Personalize your messages whenever possible to improve the effectiveness of your A2P SMS. By including something as simple as your customer’s name you build a stronger connection with them.

Links

Include links that can be used to drive traffic to your website or social media pages.

Customization

Customize your messages to cater to different audiences. People have different preferences, needs, and interests, so it’s important to create a targeted and effective marketing strategy by customizing messages to cater to them.

Multiple channels

Use SMS marketing in conjunction with other marketing channels. It’s even more powerful when used alongside email, social media, and search engine optimization. This integrated approach can create a more cohesive and effective marketing strategy.

Respond

Always prioritize responsiveness to customer enquiries. Aim to respond promptly and professionally to help foster trust and loyalty with your customers.